Hello there beautiful people! Welcome back to the second installment of what I learned during the Style Collective Conference. Last week, I focused a lot on the first workshop from day one of the conference. I had discovered so much about myself during that workshop, was there room for more growth? Ummmm, yea! A LOT more! Like I said last week, I don’t know if Annie Spano intended for this conference to have so much soul searching, but I did a lot of it that weekend. The rest of the conference provided us with the tools that we were going to need to get us crushing goals.
Crushing Goals With Content
Content is the backbone to bloggers work. Without content, you aren’t going to reach the goals you have set and the dreams you want to achieve. For me, I want to spread the message that plus size women are worthy and deserving of everything they want. I want to help motivate others to work towards those goals, while I am working towards mine. In order to do that, I need content! Are there going to be times where I may not reach my goal pf posting every week? Absolutely. I am human.
“Move your body, roll your shoulders back, put on something that makes you feel fabulous, and go slay your day!”-Courtney Bentley, Founder of the Fit, Fierce, And Fabulous Podcast
Using the tools for the content workshop however, will help keep me motivated towards that goal. It will also be easier for me to get back on track when I do slip a little. How is that you may as?. Well, with the help of Jessie Undorfer, I have the tools to plan out my content for THE REST OF THE YEAR! Knowing what I want to talk about will make it so much easier for me to stay on that path.
Now was I able to sit down and plan out my whole year right then and there? Uhhh, no. Even if I just work in three month increments, that will be so much better than trying to work week to week. Planning for a whole year is a HUGE goal and can be a little overwhelming. The best way to reach those huge goals is to treat it as a staircase. You can’t just immediately get to the top of the staircase in one step. You have to climb each step individually at first. Start with smaller “steps” or goals. There are 5 keys for SMART goal setting. Go ahead and work through these steps yourself to help you with your goals.
- Specific-Is it specific enough? What are you trying to achieve? Describe in detail.
- Measurable-Is it measurable? How can you measure your progress? What number?
- Attainable-Can you realistically accomplish this goal? Set yourself up for success! (Remember, you can’t climb the staircase in one step)
- Relevant-What are the necessary resources you need? Do you have what it takes?
- Timely-What is your deadline? Can you accomplish the goal in this time?
” While there are many recipes for success, two main ingredients are always the same: hard work and faith in oneself. Without these in abundance, you may never reach your goals. The only person who can make a difference in your life is YOU!”-Jessie Undorfer, SC Team Member & Founder of The Miami Rose
Getting Brand Deals Like A Boss
On day two of the workshop we got to meet Amanda Berlin, who is a PR Strategy Expert. Side note, I had actually messaged Amanda on Instagram before the conference. I thought she was just another member attending the conference like myself. Didn’t realize she was actually instructing a class and sent her my number and said we should meet up. Talk about being embarrassed when I realized she was teaching!
Back to the workshop. Amanda and Annie walked us through the steps of how to properly pitch yourself to a brand. Again, we looked at our values to help determine what we want to get out of publicity and brand deals.
- Why do you want to work with this brand?
- What is the purpose behind the partnership
- How can you marry your editorial calendar with brand needs?
- What does the brand stand for? Does the brand coincide with your values?
In the world of blogging and influencing, it can be exciting at the prospect of working with a company. Do you want to be someone that works with everyone and anyone just for the money and/or free product? Yea that stuff is nice, but I want my partnerships to have a little more meaning and value to them.
“Social Media and blogging are such a growing industry. What you have to remember is your followers are following YOU for YOU; they are not comparing YOU to that other girl on Instagram. Be authentic and be YOU because no one else can be that!”-Holly Boyd, Founder of Make Today a Hollyday
I was recently approached by a brand to work with them. I am struggling with this though. This would be my first brand partnership and while it would be nice to put that name on my resume, this brand has also worked with just about every other blogger/influencer in the world. To me it seems that they don’t care who promotes them, as long as people are doing a lot of work for them with very little pay out. I don’t want to be just another number. I want a brand to love my message as much as I love their’s.
How To Get What You Want With Media
The first thing we need to figure out is which type of media best suits our personality. Let’s take this quiz and see which one fits us the best.
In what type of interaction do you feel most alive?
- Having long deep conversations
- Offering fast, top-line, actionable insight
- Connecting with someone who will reflect back and contextualize my impact and experience
- A quick inspiring chat, after which I hit the ground running
- I like bandying ideas back and forth before I settle on my perspective
How do you most like to communicate your expertise?
- Best at talking through things
- I like to do demonstrations
- Love doing a lot of writing regularly
- Like when other people write about me
- Like to write very thoughtfully and perhaps less frequently
What kind of business do you run?
- Local brick-and-mortar
How creative do you feel you are?
- I’m better at answering questions when prompted
- Have a couple of really great ideas I can’t wait to put out there
- Sitting down to do the writing work always inspires me
- Know I’m doing something special but I prefer to leave it up to others to contextualize
- I lie awake at night with tons of ideas about things I can say
What is your level of out-going-ness?
- Tend to be introverted but I am an excellent conversationalist once I get started
- I’m the life of the party
- Am downright shy
- Put on a great show when I need to
- I like to research and get things exactly right…only then am I ready to be “seen”
How confident are you in your brand, product, or service?
- Love talking about my work and believe I have a unique perspective
- Can totally take a stand for my point of view
- Feel great about what I’ve got going on, but I am just starting out
- I am a total expert with an extensive track record
- My product or service is a game-changer
How persistent are you? How well do you take rejection?
- Kind of need to lick my mounds when I get a “no”
- Never take no for an answer
- Know that when you’re pitching anything, it’s a numbers game
- Take nothing personally. I know my worth
- A response is as good as a yes, because I can always ask for feedback
Whew! I know the test is a little long but completely worth it. So what were your results? Surprisingly I got Podcasting!
- Mostly 1’s-Start with podcasts/radio
- Mostly 2’s-Start with television
- Mostly 3’s-Start with digital Print
- Mostly 4’s-Start by being featured in traditional or online print
- Mostly 5’s-Start by contributing to traditional or mainstream online print
Ready To Launch
Speaking of podcasts, our last workshop for the conference was all about podcasting. Along came Courtney Bentley with Fit Fierce And Fabulous podcast for the win. Courtney and Annie talked to us about why we should start a podcast and how this would help us achieve our goals. They talked about how to pick a topic, crafting an intro (don’t forget to insert your mission statement) and finding and pitching to guests.
Before the conference, this was the one workshop I didn’t think would really fit with me. What would I even talk about!? I had a chance to talk with Courtney on the first day of the conference and I really connected with her. There was something about her that drew me in. Being so scared and out of my element, I muscled up the courage on the first day and gave her my business card. This was a woman I wanted to have in my tribe.
After all the lessons I had learned about myself earlier in the weekend, I was still unsure about this podcasting thing. What qualified me to have a podcast? In reality, podcasting isn’t much different than blogging. My personal story, the growth I have done and the lessons I have learned is the reason why I started blogging. Podcasting is just another form of blogging and a different way for me to get my message and story out into the world. Maybe someone will listen.
There is so much more information and tools I received that I can’t fit them all in this blog for you. If you are a Style Collective sister and wasn’t able to be at the conference: I highly, highly, HIGHLY recommend that you purchase the digital ticket. I don’t think I can stress enough how much of an eye-opener this weekend was and how valuable the tools are that were provided. If you are looking for an amazing tribe of like-minded boss babes, please come join me as a Style Collective Sister. Hope to see you boss babes next year!